Equality in the Market, and on the Horizon

This week is a huge week in the fight for equality. Chances are, if you’re on Facebook, Twitter, or any other social media website, you’ll be seeing the red equal sign profile pictures, the hashtag trends MarriageEquality and SCOTUS, and plenty of pictures of people standing outside in Washington, D.C., showing their support for gay marriage. All eyes are on the Supreme Court this week as they rule on DOMA and Prop 8. As reported last week, 58% of Americans support gay marriage, an all-time high. But it’s not just people who are in support of equality – it’s companies, corporations, and organizations as well.

We all remember the Oreo controversy when they came out in support of gay marriage – everyone began shouting their opinions on social media, in support and against. But did you know there are many others that are making strides as well? Here’s a non-exclusive list we put together of some organizations that are making strides for change.

  • Ben & Jerry, Coca-Cola, General Mills – Our favorite ice cream guys have been in support of gay marriage for years; they temporarily renamed their flavor “Chubby Hubby” to “Hubby Hubby” in Vermont, and came out with a new flavor, “Apple-y Ever After” in the UK in 2012. Coca-Cola was named Best Place to Work by the Human Rights Campaign in 2012, according to their website. General Mills, everyone’s favorite cereal maker, defended gay marriage in Minnesota in 2012, according to this website. What’s on your grocery list?Appley Ever After
  • Absolut Vodka, Smirnoff, and Bud Light – Each of these big names in alcohol came out with their marriage support. Bud Light took advantage of the trending HRC’s equal sign image and put their own spin on it. Smirnoff and Absolut came out with their own images as well, showing up on Facebook and Google searches everywhere. Please drink responsibly.
    BL Absolut Smirnoff
  • American Airlines, Expedia, Orbitz – American Airlines has a Facebook page entitled American Airlines Rainbow Team, a page dedicated to AA’s involvement in the LGBT community. Expedia came out with an advertisement supporting gay marriage. Orbitz has archives on their site specified for gay travel. Where are you off to next?
  • Nordstrom, Gap, and Levi’s – According to a Huffington Post article, Nordstrom came out in support in a company-wide memo in 2012. Gap featured two men sharing a t-shirt in their “Be One” campaign that graced billboards everywhere. Levi, the famous jean company, paired up with HRC to design a gay marriage t-shirt, featuring two men on the shirt with signs that say “Just Married” on the back. Shop your heart out.
  • Pixar, The Muppets, and Disney – Pixar came out with the heart-warming video below as a part of the Life Gets Better campaign (not related to Life Gets Better Together, mind you). The Muppets cut ties with Chick-fil-A after the company came out against same-sex marriage and equal rights. And Disney was named as one of the Best Places to Work in 2013 by the Human Rights Campaign. Dig out your old VHS classics – it’s time for a movie night.

Like all of these companies and 58% of the country agree, it’s time for equality. Where do you stand? Make sure it’s on the right side of history.

From all of us here at Life Gets Better Together, have a great weekend, and see you April 13th.


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